Clean Energy: Have We Reached the Tipping Point?

Recently, clean technology has become a popular cause across society. Mainstream media and key corporations alike cover and support green energy programs and initiatives. But as we look forward, is the current wave of interest in clean energy strong enough to carry the issue to the forefront of global policy indefinitely? And, what impact will that have on us in the legal profession?

Even average consumers are taking an interest in the green phenomenon. The clean-burning Toyota Prius represents one out of every fifty cars purchased in the United States, and was recently named one of the ten best inventions of the decade by ABC News. While high gas prices have created financial incentives to purchase vehicles like these, even products with high installation costs have seen increases among consumers. Despite the fact that solar panels can often cost upwards of $10,000, installations continue to rise in homes and businesses. Whether you’re on the road, swimming in a friend’s pool, or looking at the roof of the company you work for, odds are you have seen green energy put to work.

As would be expected with any hot new sector, large numbers of interested parties are scrambling to gain control of the industry. New entries to the market often put profits ahead of progress, opting to work in silos instead of partnering for technological advantage. The United States Patent and Trademark Office’s recent pilot program to accelerate green technology patents is designed to encourage innovation and rapidly improve technology to keep America competitive. Because the quality of the technology itself will determine the green movement’s impact, it is the pioneering intellectual property and patents that will drive the industry.

Clearly, from a legal standpoint, intellectual property and patent related work should increase as the number of companies that work with green technology continue to rise. Interestingly enough, junior attorneys could potentially have an advantage in this field. In spite of their lack of experience in the courtroom, their more recent classroom education and practical exposure to the technologies involved could attract clients who seek an attorney familiar with their field.  Smaller legal groups might also thrive in this environment, as they are often more adaptable and quick to take on new ideas.

Twenty years ago, real estate was all the rage. Ten years ago, the dotcom bubble was fast expanding. Today, clean technology is center stage. Although consumers, corporations, and inventors play a pivotal role, legal professionals need to take note and take advantage of new trends, realizing their position in propelling the energy industry forward.